Unless you are from Des Moines and are closely networked to the field of market research, there is a good chance you have never heard of a company called Quester®. In the business of market research for over 30 years, Quester may be small in size but their innovative techniques and proprietary technology for conducting qualitative market research makes them a leader in the industry. What started out as one man’s brilliant idea, which was quickly developed into a patented interviewing software, has now become a host of unique products that companies can use to gather both qualitative and quantitative data to help solve problems and improve sales.
Quester’s goal is to provide their clients not only with data on what their consumers want but they also analyze the data in a way that highlights the most prevalent themes and ideas. Their unique software doesn’t just ask questions, it has a conversation with the user utilizing psychiatric interviewing techniques and linguistic analytics. Clients are able to get insights into their business based not just on what people are saying but the way they say it and how often.
One of Quester’s latest big ideas is to provide clients their innovative probing technology on mobile devices. They partnered with Eki Communications® to integrate their software moderator in to Eki’s mobile research platform, known as Survelytics®. It allows the software-based interviewer to chat with the consumer via their smartphone so they can take surveys while shopping or using a product. Consumers not only provide their thoughts and ideas, but they can also share photos, video, or audio. Survelytics will allow researchers to get more in-depth, accurate information because users are sharing information while they are “in the moment” rather than trying to remember a past experience.
Along with their original OnDemand Platforms including Socrates® and Aristotle®, Quester also provides their clients with a variety of innovative products that each serve their own unique purpose. These include MomQuest, Consumer Syndicated Reports, Path to Purchase and much more.